StyleVault: 800 to 45,000 Followers in 8 Months
Reels-first content strategy, 12 micro-influencer partnerships, paid amplification. Social revenue grew from 4% to 31% of total.
The Challenge
Situation
StyleVault had 800 Instagram followers, sporadic posting, no content strategy, and social media contributing under 4% of revenue. Two previous social managers had delivered engagement numbers but no business outcomes. The brand had strong product photography but no video content and no creator partnerships.
Our Strategy
Complete content pillar reset: product, lifestyle, education, UGC, and behind-the-scenes pillars mapped to audience buying stages. Reels-first strategy with a 3-video/week cadence. 12 micro-influencer partnerships with fashion creators in the 10K–100K range — selected by audience alignment, not follower count. Paid amplification of top organic Reels. Social commerce setup via Instagram Shopping with UTM-tracked revenue attribution.
The Results
The results below are from verified analytics data covering the period stated. All figures are documented and available for prospective clients to discuss on a strategy call.