Chambers Legal: 280% Blog Traffic in 10 Months
E-E-A-T content strategy with named legal authors. 180 editorial backlinks earned. 22 first-page rankings across practice area keywords.
The Challenge
Situation
Chambers had 40 blog posts with no E-E-A-T signals, no named author bios, no primary source citations, and no internal linking structure. Blog traffic was 800 sessions/month. No editorial backlinks existed. All content had been written by a general marketing copywriter with no legal expertise.
Our Strategy
Full content audit: 28 posts consolidated or removed, 12 refreshed with expert-authored rewrites. New topic cluster architecture built around 8 practice areas. 24 new long-form articles published with named attorney authors, credentials shown, and editorial review documented. Digital PR campaign targeting legal, business, and regulatory publications secured 180+ editorial placements over 10 months.
The Results
The results below are from verified analytics data covering the period stated. All figures are documented and available for prospective clients to discuss on a strategy call.