MedCare Group: 58% CPL Reduction Across 6 Locations
Multi-location healthcare PPC consolidation. HIPAA-aware conversion tracking. Policy-compliant ad copy. 58% cost per lead reduction.
The Challenge
Situation
MedCare managed 6 clinic locations with separate agencies running paid ads for each — no consolidated strategy, no cross-location negative keyword sharing, and compliance risk from non-policy-safe ad copy. Cost per lead varied wildly between £18 and £67 per location. Total monthly PPC budget was £22,000 with poor efficiency.
Our Strategy
Consolidated all 6 location accounts under one strategy. Full HIPAA-aware conversion tracking implementation. Ad copy audited for healthcare advertising policy compliance. Consolidated negative keyword list built and shared across locations. Location-specific landing pages with compliance-verified copy. Automated bid rules sharing performance learnings between locations.
The Results
The results below are from verified analytics data covering the period stated. All figures are documented and available for prospective clients to discuss on a strategy call.