PropertyHub: 412% Organic Traffic in 8 Months
From page 3-4 to #1 rankings for 14 target keywords. Technical SEO overhaul, topic cluster architecture, and 200+ editorial backlinks.
The Challenge
Situation
PropertyHub ranked on page 3–4 for all target keywords and had under 2,000 organic visitors monthly. A previous agency had prioritised link quantity over quality, leaving technical debt, no content strategy, and zero topic cluster architecture. Their blog had 60+ low-quality articles with duplicate intent.
Our Strategy
We started with a full technical audit and Core Web Vitals remediation (LCP improved from 4.2s to 1.6s). We then rebuilt the keyword architecture from scratch using topic cluster strategy across 6 property verticals. 14 new expert-authored pillar pages were produced and published with full E-E-A-T compliance. Our digital PR team secured editorial placements in 8 property and finance publications.
The Results
The results below are from verified analytics data covering the period stated. All figures are documented and available for prospective clients to discuss on a strategy call.