LegalPro SaaS: 0.8x to 5.2x ROAS in 90 Days
Complete Google Ads restructure plus Meta prospecting layer. CPA dropped 68% from previous agency baseline.
The Challenge
Situation
LegalPro spent $18,000/month with a previous agency achieving 0.8x ROAS. The account had poor campaign structure with broad match keywords at high CPCs, no negative keyword strategy, no intent segmentation, and attribution that only tracked last-click. Meta Ads had never been attempted despite a large prospecting audience.
Our Strategy
Full account restructure in the first two weeks: intent-segmented campaign architecture, Quality Score improvement from average 3 to 8, expansion match types audited and tightened. Added a coordinated Meta prospecting and retargeting layer with a custom audience built from LegalPro's existing CRM data. CRO testing on the landing page improved conversion rate by 34% independently of traffic improvements.
The Results
The results below are from verified analytics data covering the period stated. All figures are documented and available for prospective clients to discuss on a strategy call.